Burberry, the luxury brand, has launched an AR experience allowing its customers to design and view their digital sculptures.
The AR experience “In Bloom” is inspired by Burberry’s spring/summer 2021 collection explores diverse themes. ‘In Bloom’ encourages customers to build virtual sculptures of Burberry’s pocket bag using different prints, patterns, and shapes.
Once created, these sculptures can be set among users’ real-life settings to show how they might look in their houses.
Users can communicate with other members of the Burberry community and the broader fashion community by uploading their works on social media.
“These experiences seek to enrich our customer journeys online and bring our digital content into the physical surroundings of customers.” – A statement by Burberry.
Burberry’s newest pop-ups were launched recently to celebrate the new Olympia bag with an AR experience that brought a Greek Elpis statue (virtual) to the Harrods flagship shop in the U.K.
“Our Olympia bag pop-up marks not only the launch of our new signature handbag design but also an exciting moment for Burberry in the U.K. as we welcome customers delighted to return to our stores once again.” – Gavin Haig, Chief Commercial Officer, Burberry.
As the summer progresses, the pop-up will travel from England to New York, to Hong Kong and Tokyo. Burberry has also collaborated with Elle Japan Digital to obtain a virtual version of Burberry’s London flagship shop in Ginza.
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