Angry Birds’ developer Rovio Entertainment has partnered with Burger King to give a new AR experience based on the franchise.
People can access the mini-game experience by scanning the QR code located on different Burger King products, from plush toys to the signage placed inside select Burger King spots.
Scanning the code unlocks a WebAR experience accessible through the smartphone. Also, it does not require any additional downloads.
“We’re thrilled to partner with Zappar and Burger King to create this unique AR experience for Angry Birds fans. The accessibility of WebAR and wide availability across thousands of Burger King restaurants make this an incredible opportunity to connect with consumers in new ways.” – Katri Chacona, Director, Brand Licensing, Rovio Entertainment.
The interactive WebAR experience lets users defend three 3D eggs from an infinite wave of insistent hatchlings planned to sneak away with the user’s unborn bridlings. Users can tap on these hatchlings to move them away from the eggs.
Users have to defend their nest from hatchlings to unlock a power-up. In this, the WebAR experience switches from the front-facing camera to selfie cam, allowing users to physically blow away these baby birds and return the eggs to safety. In addition, users can take photos and share them socially.
WebXR technology allows businesses the ability to share engaging content directly with customers without requiring any third-party app. Recently, EDM star Porter Robinson hosted a virtual reality music festival, Secret Sky, which used WebVR technology.
Users can access Burger King’s Angry Birds experience by scanning QR codes on select Burger King products.
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