The UK-based online fashion retailer boohooMAN is using augmented reality to bring the best Black Friday shopping deals to its customers this year.
The company created a digital campaign character and hacker named Robin for its campaign called ‘Hack Friday.’ The character presents the brand’s customers with the best Black Friday and Cyber Monday deals.
boohooMAN CEO Samir Kamani said, “This is an exciting time for the boohooMAN. We are able to give customers the opportunity to scan our posters and billboards around the world to receive special offers and experience our virtual reality. We’re proud to be one of the first to launch an interactive digital experience on this scale.”
The brand had begun putting up billboards and posters with QR codes in early November. The code leads the customers to Robin, who then presents exclusive fashion deals that wouldn’t be available through other channels.
boohooMAN has taken an affirmative step to transition towards emerging technologies as countless brands in the industry have already explored various applications within the metaverse, NFTs, crypto, and other such domains.
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