Source Digital and Sansar have announced the first-of-its-kind metaverse experience for smart TVs. Millions of viewers now have access to the immersive action of today’s top sports and entertainment events from the comfort of their homes – or wherever they may be – thanks to the Sansar app triggered by Source, which is only available on TVs running webOS.

The Sansar app allows users to personalize their viewing experience by giving them access to their preferred live events in a 2D or 3D world that is synchronized in real-time. Users can also make purchases, interact with local communities, and do much more in this environment.

“We spent years developing and patenting Source’s revolutionary style of engaging and monetizing viewers on their terms across digital media,” said Hank Frecon, CEO and co-Founder at Source Digital. “Now, we are honored to be part of creating this industry-first experience on over 120 million TVs worldwide, with many more events and experiences to come.”

The Sansar app is the first practical, user-friendly implementation of metaverse capabilities on connected LG devices, giving viewers access to the ‘dual world’ of 2D/3D events tailored to their interests while also bringing the immersive power of the Sansar metaverse to them wherever they are.

Join a live-streamed concert or athletic event on LG TVs, and at any time throughout the event, click a button or tap a finger to enter the 3D metaverse. Participate in a real-time, synchronized experience that includes straightforward ways to buy items, interact with the community, see the event through the eyes of fan-favorite players and performers, and much more.

To experience the revolution, download the Sansar app from sansar.com, or test it out at CESR in Las Vegas from January 5 – 8, 2023 – “the most important tech event on the planet” – to learn more.

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