Valencia CF has partnered with Imagine AR, an augmented reality company, for a two-year deal.

According to this deal, Imagine AR will combine its AR platform into Valencia CF’s mobile app. It will allow Valencia CF to engage with fans via interactive mobile experiences throughout a season where La Liga is playing without spectators because of COVID-19.

The partnership will also support Valencia CF to gather marketing analysis through ImagineAR’s software dev kit on Android and IOS. Valencia CF is the first club in the league and the first team outside of the US to use an augmented reality platform.