The ingredients supplier for baked products, Puratos, has unveiled an AR-powered app to provide prompt customer support and advice to its customers.
The platform, called Digital AdvisAR, connects bakers, patissiers, and chocolatiers with specialists to consult regarding subjects such as recipes, technical, or quality challenges.
The consultant can view what the client does through their device, discuss the problem, and draw on the screen to visually demonstrate the solutions. Additional Puratos colleagues can also join in and collaborate to resolve the issues appropriately. The company will also provide enhanced technical support through Microsoft’s HoloLens.
“Today’s bakers, patissiers, and chocolatiers are exceptionally skilled, but even the most experienced may occasionally encounter technical problems that could impact business,” said Christophe Surdiacourt, Puratos Group Customer Technical Support Director.
“With the increasing digitization of our technical service, customers will now have the option of first receiving virtual support with more flexibility and without the need to wait for an expert to arrive. This is more than an investment for Puratos, and we can’t wait for our customers to benefit from this new tool,” he added.
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