The popular camera and social media platform, Snapchat, has finalized a partnership with Sony Music Entertainment to include its artists’ music within the app’s Sounds library. The company is also working on new AR music lenses, such as the ‘Sound Lenses’ that will feature a pre-selected song embedded into the lens, a lens to animate pictures to make people appear as if they are singing, and ‘Cameo Sound Lenses’ that facilitate visual effects.

The new features will provide a more immersive music experience to more than 200 million users engaging with augmented reality on the platform every day.

The partnership with Sony Music Entertainment is essential for the company as unique sounds are becoming a significant competitive advantage amongst social media platforms. The access to fully licensed Sony Music artists’ music within the app will be a welcome feature for the users.

The company had unveiled a music-powered feature, called Sounds, to enable its users to set their Snaps to music. According to the parent company Snap, the platform has facilitated the creation of 521 million videos amassing 31 billion views since the launch of Sounds.

The new catalog of Sony Music Sounds will be made available to Snapchat users globally, across iOS and Android.

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