The virtual world platform SuperWorld and BrasilNFT are coming together to deliver AR-powered metaverse applications at the Rio Innovation Week, Latin America’s largest technology and innovation gathering.

SuperWorld will deploy augmented reality to elevate the experience for both attendees and sponsors. The company will set up location-based displays and anchor digital images throughout the event venue, Jockey Club Brasileiro. The AR exhibit will host non-fungible tokens (NFTs) from the storied Brazilian sports club, Club de Regatas Vasco da Gama.

“I’m thrilled to be working with BrasilNFT and Vasco and honored for the opportunity to bring SuperWorld to a Brazilian audience. We look forward to working with select partners from around the world, and our AR activation during Rio Innovation Week is a great introduction into the region,” said SuperWorld Co-Founder and CEO Hrish Lotlikar.

SuperWorld will also showcase digital AR images with assistance from BrasilNFT in an effort to cultivate, promote, and showcase fine art through the NFT format. Together, the two organizations aim to build awareness about NFTs and digital assets amongst the creators and communities participating in the event.

“We are very excited to have Superworld partnering with us on the Vasco project and also other projects to come! We are very optimistic that the AR NFT art gallery – the first one of this kind in South America – will be a hit at Rio Innovation Week and the Boma Brazil space. This exhibition is a great way to engage people, innovate in branding and showcase a little of so much that we can do with these amazing technologies. And if we can add art and soccer to that, it really is the perfect scenario!” said Manoella Rangel, BrasilNFT Co-founder and Head of Business Development and Institutional Affairs.

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