The Service Experience Management (SXM) market leader, CareAR, has acquired the 3D visualization and AR-based platform, MagicLens.
MagicLens deploys computer-aided design (CAD) data to facilitate 3D content visualization, video simulations for AR-enriched 3D content, and high-quality renderings of models. CareAR aims to amalgamate rich augmented reality content created through MagicLens’ advanced 3D toolsets for delivering visual AR experiences for industrial and physical products.
CareAR has been on an aggressive run of acquisitions in an effort to bring new sets of tools and capabilities for enhancing the experience for its clients. Last month, the company acquired CraftAR, a leading AR embedded image recognition platform.
“We are laser-focused on reinventing the service experience by enabling seamless and intelligent user experiences. The ability to visualize any static image or object in action opens up a new world of possibilities,” said Sam Waicberg, President of CareAR. “The MagicLens acquisition further strengthens our ability to provide greater visual service and support capabilities and now extends new offerings into the marketing arena.”
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