The Dakar Rally 2021 which will start on January 3, 2021, will offer fans for the first time an augmented reality view. Fans for the first time will be able to view the rally from the hot-seat thanks to augmented reality.
In the rally one team and a motorcycle racer will give fans a chance to view it all from the racer’s perspective via AR.
It was reported by tabUI, an app that was initially set up to help people discover the Piedmont region in Italy. The owners of the app are taking the event as the ideal way to raise awareness about tabUI.
“The Dakar is obviously one of the most extraordinary sporting events ever and is a showcase unmissable for a brand like ours that wants to grow more and more, but the main reason for our choice is to carry out an experimentation, a sort of innovative test with augmented reality in the middle of the desert.” – Giorgio Proglio, CEO, tabUI.
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