TVS Motor has launched a new AR app called A.R.I.V.E. (Augmented Reality Interactive Vehicle Experience), enabling purchase experience and in-depth product exploration.
ARIVE app allows buyers to search and buy any model online from their home. ARIVE would have a specific section on the flagship models, including TVS Apache RTR 200 4V and TVS Apache RR 310 which caters to tech-savvy customers. This will be followed by the addition of all other TVS products.
“The company has been at the forefront of introducing technological advancements across our products and services. ARIVE app is an extension of that philosophy, as our customers now get an opportunity to explore our products at the convenience of their homes through AR” T.V.S. Meghashyam Dighole, Company Head – (Marketing) Premium Motorcycles, TVS Motor.