Cathedral Cellar uses AR labels to bring wine history to life
Cathedral Cellar

Cathedral Cellar uses AR labels to bring wine history to life

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KWV has recently used technological advancement to provides its customers with great storytelling. The company has impressed wine enthusiasts with the initiation of its AR wine labels.

KWV’s premium wine portfolio Cathedral Cellar includes the Cathedral Cellar Shiraz, Cathedral Cellar Cabernet Sauvignon, Cathedral Cellar Triptych, Cathedral Cellar Sauvignon Blanc, and Cathedral Cellar Chardonnay. The new AR labels depict the Cathedral Cellar with copper line drawings.

The new augmented reality labels have been created to entice wine enthusiasts with an unfolding of live stories. Using a point-and-scan action using a smartphone, buyers can peel back the layered narratives of wine.

Using a smartphone, users can scan the Cathedral Cellar’s labels using the LABELinmotion app. Wine enthusiasts can then view wines coming to life before their eyes, along with engaging animations and stories.

“We are incredibly excited to bring wine consumers an interesting way to engage with Cathedral Cellar, a brand which really reflects so many beautiful elements. The cellar is a visual marvel, and the winemaker is someone you would want at your dinner table. These things are difficult to capture with just a back label, but with virtual reality, people get to step into the cellar and subsequently meet Wim. It is a remarkable way to enhance the wine drinker’s journey.” – Tanya Blokdyk, Brand Manager, Cathedral Cellar.

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