With shoppers, still being a little reluctant to go out and shop, Dior has come up with a new creative technology to take shoppers shopping experience to the next level from the comfort of their home.
Dior has been developing an AR sneaker try-on with Snapchat’s lens, where buyers can point their phone camera at their feet and immediately see how the new B27 men’s sneakers look on them.
The AR try-on’s new launch allows buyers to try-on six varieties of the new B27 sneaker collection and buy them from the Dior channel on Dior.com or Snapchat. Kim Jones, creative director of Dior’s men’s wear designed the B27 collection.
Dior is one of the go-to brands luxury fanatics and sneaker heads because of its sneaker collaboration with Air Jordan.