Inception’s Bookful, the augmented reality children’s book app, has partnered with Mattel to include augmented reality books from Barbie and Thomas & Friends in its platform.

Bookful gives children’s books life with 3D animations and augmented reality. With thousands of educational games and books, Bookful by Inception is the world’s largest AR and 3D library.

Apart from Bookful, Inception provides XR applications by merging a proprietary tech platform, content, global creative network, and cross-platform distribution.

“We are extremely excited to have two of Mattel’s iconic properties added to our library. We are sure these books will add an exciting new dimension to the library with stories that will inspire young readers.” – Inception’s CEO Benny Arbel.

Bookful’s new inclusion includes stories like Busy Busy Thomas, Big Surprise, Search and Rescue, A Visit to London from Thomas & Friends, among others.