College Football Playoff to Introduce AR Experience for Fans Created by ImagineAR, SIDEARM Sports

College Football Playoff to Introduce AR Experience for Fans Created by ImagineAR, SIDEARM Sports

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College football fans worldwide can participate in the celebration of the 2023 College Football Playoff (CFP) National Championship by clicking pictures and recording videos with the virtual CFP National Championship Trophy using augmented reality. They can then share the images and videos during national championship weekend through the official CFBPlayoff mobile app.

ImagineAR and SIDEARM Sports have developed this AR-powered mobile app. ImagineAR Inc. is an AR company that helps businesses, enterprises, and sports teams to build custom AR mobile campaigns. The CFP’s official athletic website and mobile app provider, SIDEARM Sports, is the country’s top digital fan interaction platform and a LEARFIELD company.

On December 31, 2022, the Vrbo Fiesta Bowl between #2 Michigan and #3 TCU and the Chick-fil-A Peach Bowl between #1 Georgia and #4 Ohio State will serve as the openers for the Playoff Semifinals. At SoFi Stadium in Inglewood, California, on January 9, 2023, the winners of both Playoff Semifinals will compete in the CFP National Championship.

SIDEARM Sports, a pioneer in digital fan engagement, offers over 1,500 partners the market-leading software and technology that powers their websites, mobile applications, CTV, live stats, video streaming, and more. Because of SIDEARM’s support, quality and reliability, customization, and user-friendly interface, clients continue to rely on it to help them create content and manage their online presence specifically for their fans.

“We are honored to work with the College Football Playoff and ImagineAR to launch this immersive engagement opportunity for fans around the world,” said Jeff Rubin, President of SIDEARM Sports.

ImagineAR Inc. is an augmented reality self-publishing platform that allows companies of any size to design and execute their AR campaigns without any programming or technological expertise. Any business, from small retailers to professional sports franchises, can create interactive augmented reality campaigns that combine the physical and digital worlds, from small retailers to professional sports franchises.

“Partnering with SIDEARM Sports, the premier college sports technology company, and the College Football Playoff is amazing and truly an honor,” said ImagineAR CEO Alen Paul Silverrstieen.

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