To capitalize on the rising dominance of the metaverse, Qualcomm Technologies has set up an extended reality lab and research and development (R&D) hub in Europe.

The company has already made significant investments in the augmented and virtual reality space to foster its commitment to making XR the future of mobile computing. The new XR labs will enable growth in these areas and help the company create breakthrough immersive experiences.

The chip giant believes that its investment in XR technology in Europe will further establish its role as ‘ the ticket to the metaverse.’ The facilities will focus on XR R&D, engineering, and key technology development areas, including advanced hand tracking and gesture control, 3D mapping and SLAM/localization services, multi-user experiences, and image recognition.

The new labs are initially being set up in six cities in Europe, with scope for further expansion in the coming years. The company’s objective is to design lightweight, sleek, head-worn glasses and make innovative technology available for developers through the Snapdragon Spaces XR developer platform. It will enable the delivery of immersive experiences that will transform everyday consumer, retail, industrial, enterprise, education, and healthcare.

Enrico Salvatori, Senior Vice President and President, Qualcomm Europe, talked about the many upcoming opportunities and said, “Combine that with Europe’s rich R&D and leadership in XR, and we see the XR labs in Europe as being a big contributor to XR development worldwide.” 

“Brilliant minds are already working at speed to realize our vision of XR and bring a plethora of revolutionary experiences to everyone, from consumers, healthcare, and industrial. These labs join our already significant R&D presence in Europe,” he added.

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