The world’s largest video sharing and social media platform, YouTube, is looking to create metaverse experiences on its platform, starting with the gaming segment.
“We’ll work to bring more interactions to games and make them feel more alive,” said Neal Mohan, YouTube’s Chief Product Officer. “It’s still early days, but we’re excited to see how we can turn these virtual worlds into a reality for viewers.”
The company, owned by Alphabet Inc.’s Google, first added support for virtual reality videos back in 2016. Google had previously released its VR platform Cardboard in 2014 and its augmented reality device, Google Glass, in 2013. However, the company hasn’t really made significant progress in this direction ever since.
The validity of metaverse-based applications has been a point of contention for many people. But, most of the stakeholders in the tech industry believe that it will play a defining role in social media, gaming, digital asset ownership, and more. Google has created a separate VR/AR division but hasn’t closed its plans for an upcoming product in the domain.
In the blog post, Mohan also mentioned that YouTube would continue investing in Shorts, its rival to ByteDance’s TikTok. The company plans to add new video effects and tools to enable shopping from one of the quick videos.
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