Netflix has recently announced a new deal with show writer Shonda Rhimes. Their first association came when Shonda Rhimes dropped Bridgerton, which was the most-watched show on Netflix. Through this partnership, they are looking to extend into gaming and VR with their movie.
“The newly expanded partnership will give Netflix and Shondaland Media the opportunity to exclusively produce, stream and distribute feature films as well potential gaming and virtual reality content.” Netflix in a statement.
It is the first time Netflix mentioned its interest in the virtual reality and gaming industry. The development will be in conjunction with Shondaland Media and Betsy Beers, her producing partner.
As per HypeBeast, Netflix is expected to provide technical and financial resources to support Shondaland’s mission to create Diversity, Equity, Inclusion, Accessibility (DEIA) programs. Shonda Rhimes always strives to execute programs that aim to benefit the minority population.
“When Ted and I decided to break the traditional network TV business model to move Shondaland to Netflix, we were both taking a leap into the unknown. Today, Shondaland at Netflix is creatively thriving, profitable as an asset and engaging audiences around the world with stories that fearlessly challenge viewers and keep them highly entertained all at once.” – Shonda Rhimes.