Launching a New Title for the Medal of Honor Franchise, EA Expands VR Game Portfolio
VR Game Portfolio

Launching a New Title for the Medal of Honor Franchise, EA Expands VR Game Portfolio

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The collaboration between Electronic Arts’ EA Studio, Respawn Entertainment, and Facebook Reality Labs’ Oculus Studios has finally borne fruit with the much-awaited launch of Medal of Honor: Above and Beyond.

With five multiplayer modes built for VR, the new game in the series has got twelve maps for the players to explore. To enhance the user experience further, the single-player campaign is set in the thrilling environment of World War II.

The players also get the option for cross-platform play across multiple devices through the Steam Platform. The Oculus Store lists the title at $59.99 for Oculus Rift and Steam, with OpenVR support.

Expanding the VR portfolio has made the company’s stock price soar to new heights. Compared to the Zacks Toys – Games – Hobbies industry’s growth of 29.7%, EA’s shares have gone up by 26.5% year to date.

The expanding consumer base for its classic franchises including FIFA, Battlefield, Star Wars, and The Sims has benefited the company for good. With the aim to boost player engagement on its platform, the company consistently keeps on rolling out new titles within and beyond these franchises too.

Another new title, It Takes Two, created in collaboration with Hazelight Studios, is set to debut on consoles and PC on Mar 26, 2021. The game features a co-op gender-bending gameplay. 

Moreover, the company also rolled out Madden NFL 21 and FIFA 21 on Xbox Series X|S and PlayStation 5 earlier this month. Need for Speed Hot Pursuit Remastered and EA SPORTS NHL 21 also debuted on PS4, Xbox One, and PC.

These consistent and diverse launches don’t just boost the company’s gaming portfolio but also bring in new users rapidly. The pandemic which has forced everyone to stay indoors has been a huge bonus for the industry at large due to a spike in the demand for video games.

Currently standing at Zacks Rank #4 (Sell), EA is engaged in neck to neck competition with Take Two Interactive Software TTWO and Activision Blizzard ATVI in the industry. Even though that’s brilliant from a consumer perspective, it may just have a negative impact on the company’s growth in the near future.

Grand Theft Auto (GTA) Online, GTA V, NBA 2K20, NBA 2K21, Red Dead Redemption 2, and Red Dead Online is what drove the revenue for Take Two this year. The second quarter of the current fiscal ended with the net bookings from recurrent consumer spending going up by 43%.

World of Warcraft: Shadowlands and the Call of Duty franchise have been the frontrunners for Activision. Just World of Warcraft: Shadowlands, launched on Nov 23, sold 3.7 million units by Dec 8 to claim the title of the fastest-selling PC game.

The gaming industry is on a roll with revenues soaring as high as $24 billion last year. 2020 is going to shatter all records with the expected closure at $77.6 billion. Billionaire investor Mark Cuban believes that this industry will produce “the world’s first trillionaires.”

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