iHeartRadio has recently launched a 3D audio effort and has also declared an expansion plan into binaural podcasting.
The company stated that it would put listeners into the core of an audio soundscape, engaging them in the story like never before.
“Put your headphones on” is the new audio sample released by the company to promote it.
iHeart will introduce a series of podcasts by applying this technique.
“Binaural, or 3D audio, creates a sense of movement, location and triggers other senses. Enhancing listening experiences and providing a new way for people to hear high quality, surround sound, immersive content, and reproducing real-life experiences, much like virtual reality has done for video, right in their own homes.” – Company statement.
“The new iHeart 3D Audio slate will also include the upcoming podcast ‘The Mantawauk Caves,’ a co-production with Blumhouse Television, as well as a series of bonus 3D episodes across the year for hit shows like ‘The Ron Burgundy Podcast,’” – Announcement by Conal Byrne, president of the iHeartPodcast Network.
“The tech has been wildly underused in podcasting, and the move makes iHeart the first company to carve out a substantial stake in the space.” – Company statement.
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