The global retail giant, Walmart, is looking to get on the metaverse bandwagon by venturing into the virtual and augmented reality space through blockchain and NFT initiatives.
The company’s trademark filings hint towards the fact that it is gearing up to create its own NFTs (non-fungible tokens) collections and cryptocurrency.
The application details probable “physical fitness training services” along with “classes in the field of health and nutrition” that could be hosted within VR and AR-powered digital environments.
As a part of a separate filing, the company also states that “it would offer users a virtual currency, as well as non-fungible tokens, or NFTs.”
“Walmart is continuously exploring how emerging technologies may shape future shopping experiences,” a Walmart spokesperson was quoted as saying. “We are testing new ideas all the time. Some ideas become products or services that make it to customers. And some we test, iterate, and learn from,” as per the company.
However, this wouldn’t be the first instance of a large retailer venturing into the metaverse. Nike plans to introduce virtual sneakers and NFTs, while Adidas has already put its NFT collection on sale.
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