Entain has recently announced that it has partnered with Verizon to develop digital gambling games based on realistic virtual reality experience. Verizon Media, along with Entain, will create a first-of-its-kind virtual reality experience for customers viewing live sports, which will enable customers to experience immersive technology and sports betting.

Entain, which was formerly known as GVC Holdings before being rebranded, announced on December 17 that the company would innovate VR games to enable customers to watch live sports, analyze sports data, socialize, and bet with VR experience.

Along with this, Entain will work with Verizon Media to create concepts for new formats with new technologies such as AR, VR, and 5G to offer the best experiences in immersive gaming to sports betting and gambling content. 

“Together, we are building the next-generation of content experiences for sports and gaming fans. Our world-first 5G-enabled production studios in LA and London, creative technology teams, and Verizon Media’s Immersive platform that enables extended reality (XR) content to be created and distributed across digital channels at scale allow partners like Entain to bring next-level immersive and interactive experiences to their customers.” – Guru Gowrappan, CEO, Verizon Media.

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