The location-based immersive virtual reality company, Dreamscape is gearing up to introduce an interactive virtual reality experience based on the Men In Black movie series. The experience, titled ‘Men In Black: First Assignment,’ will put you in the shoes of a character such as the one played by Will Smith at the company’s flagship location in Westfield Century City beginning Friday, October 1.
The experience is powered by Sony Pictures Virtual Reality (SPVR), wherein the participants will suit up as agents and put on a VR headset instead of the familiar sunglasses. Tickets for the experience are up for sale on the company’s website.
“Almost 25 years after the men in black first saved the planet from destruction, it’s incredibly exciting to welcome a new class of elite government agents to continue the story at Dreamscape,” said Walter Parkes, co-founder and CEO of Dreamscape and executive producer of the MIB film franchise. “This experience fully immerses fans in an iconic cinematic world – making them the star of their own intergalactic adventure.”
“Location-based VR is an important part of Sony Pictures Virtual Reality’s strategy to grow our brands and expand them to new audiences,” said Jake Zim, senior vice president, virtual reality, Sony Pictures Entertainment. “Working with Dreamscape provides us with the unique opportunity to transport people into the immersive world of Men In Black and bring the magic of the franchise to longtime fans and new audiences alike.”
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