Former British Special Forces Operator Ant Middleton, TV star and Sunday Times Best Selling Author, has associated with PhotonLens, AR smart glasses experts, to develop a VR experience motivated by Middleton’s climb of Mount Everest.
Seventy pre-loaded VR PhotonLens headsets will be donated to universities to encourage technology innovation and mental resilience.
The campaign, produced by Be-Hookd, will immerse enthusiasts into a 360 VR space and an intimate virtual reality experience with Middleton as he discusses the physical and mental challenges battled by him during his climbing Everest.
The content will also be available to a few lucky fans through a competition. Forty PhotonLens VR headset with the experience will be given to lucky fans participating in both Photonlens’ social media channels and Ant Middleton from the month of June 2021.
Be-Hookd will handle the global digital rollout. PhotonLens is a mixed reality smart glasses producer offering bespoke VR and AR media production and hardware customization services.
“It’s pretty epic to work on a project inspired by my Everest climb for people to enjoy from the comfort of their own living rooms. I am also so pleased to be able to donate the mixed reality headsets to universities, to support students who have had a tough time over the last year, to help enhance their studies, encourage innovation and to share my own mental wellbeing advice that I learnt through my Everest climb.” – Ant Middleton.
Follow us on LinkedIn
Read other Articles