Phoenix-based Founders Workshop, a 14-year-old company that develops software and digital products, has confirmed the launch of its new Metaverse Workshop division.
The company’s newly formed Metaverse Workshop division will offer product development and business consulting around a range of cutting-edge technologies related to the Metaverse, Web3, and augmented and virtual reality (AR/VR). The primary services provided by the division will be workshops for education and ideation, product strategy and development, and ongoing product support.
“Businesses are looking for an entry point to the Metaverse, but they don’t always know where to begin. We want to help them build the business case for participation and then develop the products that serve as their onramp to the Metaverse,” Vincent Serpico, founder and CEO at Founders Workshop.
Founders Workshop disclosed the new division’s creation and Julian Reyes’s appointment as the organization’s new Chief Metaverse Officer. Reyes will implement Metaverse, Web3, and augmented and virtual reality solutions for the company’s clients.
Reyes was the CEO and founder of Keyframe Entertainment before joining Founders Workshop, a company that created 3D worlds for a variety of interactive platforms, produced media projects and events and served as executive producer for Fifer Garbesi’s virtual 360° tour of Italy’s Damanhur.
Additionally, Reyes has worked for Meta, Cisco Systems, Jacobs Associates, and Exponent. According to Founders Workshop, he also received education from the Oculus Launch Pad, Oculus Start, and EveryRealm Metaverse Academy.
“I’ve been tracking the evolution of the Metaverse for many years, and its time has come,” Reyes said. “Founders Workshop’s proven development approach and successful track record will help our clients achieve their goals in the Metaverse.”
According to the company, 150+ creative business leaders have worked with Founders Workshop since 2008 to develop digital products, web and mobile applications, and market-ready startup MVPs. Founders Workshop’s mission is to create software that assists businesses in growing, from business strategy and consulting services to product design and management.
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