Zebra Pen, a global leader in the writing and creative instrument space, is excited to heighten consumer experience with its brand by introducing an augmented reality experience connecting them with Zebra’s animated spokesperson, Zen!
Brand mascots like Zen embody a brand’s values and bring products and services to life for the customer. Mascots are not new by any stretch and have been used from the advent of marketing across sectors from food and beverages to stationary and utilities but experiential AR brings a new depth and lease of life to fun characters like Zen, enabling actual customer interaction and measurable increases in brand engagement.
Powered by Zappar’s WebAR technology, the experience works in any modern smartphone’s browser, with no app download required. The augmented reality interface can be accessed via a QR Code found on the back of select Zebra Pen packages, which, when scanned, will open consumers up to a new and unique interface. Upon scanning the code, users will enter a portal, where Zen will serve as their guide as they navigate their way on their path to self-expression.
Engaged consumers can learn more about Zebra Pen products, learn new ways to utilize products for self-expression, or even put themselves in the Serengeti where they can grab/share a selfie with Zen. Each experience provides a new opportunity to engage with Zen, the company’s experienced guide to Zebra’s products and product applications.
“Zebra Pen prides itself on product innovation; however, technology allows for us to expand our innovative spirit into new consumer-driven areas. Augmented Reality fits wonderfully with our spokes-animal and is another way to bring him to life and heighten the consumer experience with our brand,” stated Ken Newman, Director of Marketing.
Caspar Thykier, CEO and co-Founder at Zappar added, “Working alongside our good partners at Experience Is Everything and System1, our recent research shows that this use of brand character in AR for a brand activation outperformed the ad norm for the category by 55% when it came to eliciting feelings of happiness and surprise. The AR experience comfortably surpassed category norms for advertising, achieving an emotional response that was amongst the very highest on record. It has been fantastic to work with Zebra Pen to bring their quirky ambassador Zen to life and make him an engaging spokesperson in augmented reality.”
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