The leading medical technology company offering image-guided virtual and augmented reality surgical planning and navigation platforms, ImmersiveTouch, has inked a strategic partnership with Mayo Clinic.
The two organizations aim to capitalize on each other’s strengths and commercialize ImmersiveTouch’s virtual reality surgical planning platform with intraoperative augmented reality surgical navigation technology.
ImmersiveTouch’s new image-guided AR platform equips surgeons with 3D holographic ‘X-Ray vision’ to visualize patient-specific anatomy intraoperatively. Such detailed anatomical information could help surgeons use their instruments accurately without losing sight of the patient during various surgical phases.
The partnership will bring ImmersiveTouch’s AR solution to the market and allow for seamless integration with the existing practices and procedures prevalent for orthopedic surgeries. It will diminish the need for conventional, capital-intensive navigation systems while enhancing the success rates during surgeries.
Orthopedics devices present a tremendous market opportunity. As per a study published by Fortune Business Insights, the global orthopedic device market is set to grow from $53.44 billion in 2020 to $68.51 billion by the end of 2027, at a CAGR of 6.6%.
“We are pleased to strengthen and broaden our relationship with Mayo Clinic and Mayo Ventures to grow our innovation capabilities and deliver superior medical technology,” said Jay Banerjee, Co-Founder and President, ImmersiveTouch.
The collaboration will lead to a steady amalgamation of Mayo Clinic’s clinical know-how with ImmersiveTouch’s cutting-edge technology. It will immensely benefit both companies while creating a more efficient working environment for the surgeons.
ImmersiveTouch’s Mission Rehearsal® VR platform has already proven to be a valuable resource for the surgeons at Mayo Clinic. It had implemented the technology back in August last year.
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