The WebAR publishing platform for metaverse services, Geenee AR, has partnered with the virtual reality avatar designers, Ready Player Me, to create no-code wearable AR avatars.
The jointly developed platform will enable users to wear their virtual avatars by superimposing the digital accessories in the real world, such as NFTs, physical features, and outfits.
Geenee AR will equip Ready Player Me with its WebAR full-body tracking software to help overlay AR effects on users with smartphone cameras without any additional software. There’s also an option for users to import their pre-existing Ready player Me avatars with Geenee’s full-body tracking engine.
“No other avatar platform has built a scalable, interoperable metaverse-ready product like Ready Player Me, so it was a natural synergy to partner. Geenee is excited to bridge AR and blockchain as we co-develop a Web3 future together with Ready Player Me, where art and artificial intelligence combine to deliver meaningful products without precedent,” said Cory Grenier, CEO of Geenee AR.
Furthermore, Ready Player Me is significantly investing in enabling deeper integration of the Ready Player Me avatar creator with the Geenee AR engine.
The initiative will provide brands and marketing teams with innovative methods to build more engaging campaigns with immersive experiences.
The developments emerged post Ready Player Me’s partnership with WebAR engine developers 8th Wall, recently acquired by Niantic. The two entities aimed to integrate the latter’s browser-based immersive experience engine with Ready Player Me’s avatar system.
According to Ready Player Me, their avatar platform is compatible with several social VR platforms, such as VRChat, MeetingVR, and over 1,800 other supported immersive experiences. It also enables user customization on real-time 3D (RT3D) development platforms, such as Unity Technologies and Epic Games.
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