The luxury, made-to-order footwear brand SWEAR London has partnered with Darewise Entertainment, an global game studio and Animoca Brands’ subsidiary, and digital fashion platform Skinvaders for the new SWEAR NFT collection hosted in the Life Beyond metaverse.
Life Beyond is an AAA science fiction multi-player online role-playing game created by Darewise Entertainment. It offers players a one-of-a-kind experience and digital asset ownership. The game is set on an alien planet Dolos, features a multilayered digital society, virtual cultural and fashion goods, and will now include SWEAR’s iconic 90s chunky platform shoes.
Life Beyond aims to create a lush and intricate fictional virtual planet using cutting-edge technology and exciting storytelling. Skinvaders’ expertise in developing custom in-game elements will also contribute to building this social experience. Skinvaders will provide 3D content creation tech to Life Beyond for creating the digital fashion for the game.
“By working with the most talented creators and brands we love in the real world, like SWEAR, we are building an interesting, authentic and believable alternate reality,” said Benjamin Charbit, CEO of Darewise Entertainment.
Charbit has previously contributed to the development of Assassin’s Creed IV: Black Flag. Darewise Entertainment’s core team also comprises game industry veterans Marc Albinet, game director of Assassin’s Creed Unity and Dying Light 2; Samuel Kahn, tech lead for Ubisoft’s Snowdrop Engine; Vincent Marty, head of marketing Ubisoft EMEA and VP at ESL Gaming; and Christian Bravery, art director of Black & White and the Fable series, and Crytek’s Cryengine.
SWEAR London is enhancing its brand experience in the metaverse to connect with new audiences. In addition to the partnership, Darewise Entertainment is launching the Life Beyond Creative Solutions team. It is a creative agency within the gaming studio that will co-create experiences with businesses for and in Life Beyond.
”Life Beyond will be a breathtaking open metaverse, and one of its strengths will be the inclusion of certain fashion and luxury brands that enrich its digital world. SWEAR has a rich history of empowering communities and will fit well in Life Beyond, where all citizens are free to be whomever they want,” said Yat Siu, co-founder and executive chairman of Animoca Brands.
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