The leading social media and metaverse tech giant, Meta, is testing a feature to enable content creators to sell virtual items on its pioneering virtual collaboration platform Horizon Worlds.

For instance, creators can build and sell fashion accessories or offer a paid virtual experience for a new part of the world.

The metaverse is now widely recognized as the next giant leap for the Internet or the connected world. It comes to life with the intersection of several virtual reality and augmented reality technologies. Over the years, video games, such as Minecraft, Fortnite, and Roblox, have given us initial insights into a basic metaverse. Now, more comprehensive platforms, such as Horizon Worlds and VRChat, are exploring applications beyond gaming to bring the concept to the mainstream.

Meta’s primary source of revenue is large-scale targeted advertising. And with its crucial commitment to developing within the metaverse, the social media giant is constantly trying to find ways to bring the public attention to the virtual worlds to be ultimately able to monetize them.

For instance, the company is seeking to attract content creators who could bring in new users to its platform. It had already set up a $10 million fund for creators on Horizon last year in October.

“While we’re launching this today as a test with a handful of creators to get their feedback, these types of tools are steps toward our long-term vision for the metaverse where creators can earn a living and people can purchase digital goods, services, and experiences,” stated Meta, in a press release.

The company will further test bonuses for creators to incentivize them to achieve specific goals, such as ‘building worlds that attract the most time spent.’

Horizon Worlds has already amassed more than 300,000 users in the United States and Canada, the two locations where it is currently available.