Flipkart Gets on the Metaverse Bandwagon with the Launch of Flipverse

Flipkart Gets on the Metaverse Bandwagon with the Launch of Flipverse

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During the current “Big Billion Days Sale,” Indian eCommerce giant Flipkart intends to introduce Flipverse, an interactive virtual shopping platform with Metaverse themes.

Sources claim that Flipkart has joined forces with Ethereum Layer-2 scaling startup Polygon and social media giant Meta for the initiative. They added that the company might unveil the complete Metaverse project this year as soon as Diwali, which is in the middle of October.

To improve the present user experience and include a virtual reality component, Flipverse is anticipated to implement various Web3 technologies. Users can explore a virtual shopping center and interact with the digital storefronts with the new technology. Flipverse will reportedly host contests, NFTs, product launches, and games.

This follows after weeks of overt and covert teasing of the Metaverse platform by several media reports and online bloggers. Sandeep Nailwal, a co-founder of Polygon, tweeted earlier this week about “Flipverse by Flipkart,” claiming that it was powered by eDAO and Polygon.

For a while now, Flipkart has been experimenting with Web3 technologies. To further progress its entry into the world of Web3 tech, the leading eCommerce company launched Flipkart Labs in April of this year. The project intends to use Flipkart’s internal resources to develop technology-based solutions that would reinvent eCommerce.

To explore NFT-related use cases and introduce Web3 to a larger audience, the company also released FireDrops earlier this year.

The Nothing Community Dots collection, hosted on the Polygon blockchain, was another NFT collection that Flipkart previously made available. The eCommerce behemoth revealed that Nothing Phone (1) customers in India could also buy the smartphone brand’s limited edition NFTs via the Flipkart app to spread awareness for non-fungible tokens.

Flipkart is likely attempting to increase user engagement with the Metaverse service. Amazon Metaverse was recently introduced by its key competitor in the country.

Flipkart will join the growing number of Indian corporations using Metaverse to do business and attract customers. IT behemoths like TCS, Tech Mahindra, and Infosys have increased their focus on the Metaverse market, and many of them are reportedly currently engaged in a double-digit project count.

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