With the rising number of startups and investors in the well-being and mindfulness domain, it shouldn’t be surprising that the industry has started attracting interest from immersive content creators.
Tripp has been creating immersive relaxation exercises that amalgamate the experiences provided by guided meditation apps with more free-form experiences using virtual reality. The startup’s offering will give the users a way to unplug from their day and explore their thoughts while watching fractal shapes, glowing trees, and planets whir past them in VR.
As the name suggests, the startup aims to create visuals and audio experiences that simulate the experience people go through during a psychedelic trip.
“Many people that will never feel comfortable taking a psychedelic, this is a low-friction alternative that can deliver some of that experience in a more benign way,” said CEO Nanea Reeves. “The idea is to take mindfulness structures and video game mechanics together to see if we can actually hack the way that you feel.”
The startup recently bagged an $11 million funding led by Vine Ventures and Mayfield with participation from Integrated, among others, taking its total tally up to $15 million.
Reeves also mentioned the pandemic’s role in building awareness about mindfulness and mental health awareness amongst the consumers. As a result, investors are also willing to bet on projects in the space now.
The Tripp is available on both the Oculus and PlayStation VR stores. The subscription-based experiences start at $4.99 a month.
As per the company, over 2 million sessions had been taken by the users on its app already.
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