The Vancouver-based immersive training platform for enterprises, Motive.io, raised a seed funding round led by Toronto-based venture capital firm N49P. Numerous other Vancouver-based angel investors were also a part of the round, the value of which wasn’t revealed.

The company plans to put the funds toward its engineering, sales, and customer success teams to upscale its product for its expanding group of Fortune 500 customers.

The Motive.io platform enables clients and partners to build, deploy, and maintain their own interactive 3D training scenarios on any VR headset or mobile device. 

The company took inspiration from the growth in popularity of immersive technology as a medium to facilitate the delivery of essential skills training. The brains behind the startup realized that the idea could be suitable for industries contemplating training in a distributed fashion or engaged in high-risk work that could be trained for in a virtual environment.

“Adult education and corporate training has seen very little innovation since the advent of the internet,” said Ryan Chapman, CEO of Motive.io. “While traditional methods are known to offer a predictable, modest ROI, it’s now a well-established science-fact that virtual reality-style training offers vastly superior learning outcomes, including measurably higher retention, engagement, and satisfaction.”

Chapman stated that the seed investment was an important milestone to validate their technology and would massively help them expand.

“We’re excited about VR as a training modality, and Motive has succeeded in solving the barriers to widespread adoption,” said Alex Norman, partner at N49P. “Their ever-growing list of Fortune 500 clients is testament to the fact that VR is the future of training and Motive makes it possible.”

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