Estonia-based Alpha AR has raised $800K in fresh funding for its AI-powered automatic 3D content creation platform. The latest funding brings the company’s total to $1M raised to date.

Curiosity, a Dutch VC fund focused on seed-stage investments in AI startups, led the investment with ZAKA Ventures, a VC firm focused on pre-seed and seed investments for EU-based startups.

Alpha intends to use the funds to develop its AI platform further and expand its international presence. The startup aims to accelerate the growth of the metaverse, set to significantly impact various industries, such as gaming, entertainment, social media, productivity, and retail.

“We’re very excited to see such a strong interest in our company and technology. The funding raised brings us one step closer to reaching our goal of growing into the market leader for the development of the metaverse,” said Madis Alesmaa, Co-founder and CEO of Alpha.

The rising popularity of virtual environments across various sectors has led to increasing demand for 3D models and technologies that help create a ‘digital twin’ for several physical objects and processes. Co-founders Madis Alesmaa, Rait-Eino Laarmann, and Gholamreza Anbarjafari had started Alpha AR in 2018 to capitalize on these opportunities in various emerging markets.

Alpha’s technology can turn a 2D image into a 3D model automatically. The users need not possess any technical or special skills or experience in 3D modeling. The platform uses machine learning to develop ‘high-quality’ 3D models cost-effectively and faster than any competing service.

The technology is ideal for several applications for augmented reality, virtual reality, virtual try-ons, NFTs, and the metaverse. The startup is currently in an early commercialization phase. It is working with several global brands, such as Renault, Meta, Farfetch, WANNA, PWC, VivaTech, Publicis, Threedium, and Plug and Play.

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