The leading global retail corporation, Walmart, has acquired the augmented reality optical tech company, Memomi, to reinforce its commitment to providing frictionless and omnichannel optical care.

Memomi has facilitated digital measurements for all Walmart and Sam’s Optical customers since their initial partnership in 2019. Over 2,800 Walmart Vision Centers, 550 Sam’s Clubs, and the Optical eCommerce experience on SamsClub.com have deployed Memomi’s technology since then.

Acquiring Memomi is a logical strategic move by Walmart to fulfill its objective of offering personalized, affordable access to optical care. The acquisition will also aid Walmart Health & Wellness’ strategy to deliver integrated, omnichannel healthcare by leveraging data and technology to enhance customer engagement, health equity, and patient outcomes.

“Customers are looking for access to care digitally, in their homes, and purchasing eyeglasses is no different,” said David Reitnauer, Vice President for Specialty Services at Walmart Health & Wellness.

Memomi is a leading virtual try-on technology solutions provider that is already helping Walmart customers to test a virtual version of the products they are interested in through a seamless, easy, and fun omnichannel experience.

Additionally, Walmart is committed to providing digital care to its customers in-stores and at home, which is clearly evident from the company’s ability to roll out Memomi’s virtual try-on and contact-free digital measurements service across many offline and online locations in a short period of time.

The acquisition is expected to close in the coming weeks, with Memomi employees joining the Walmart Global Tech organization.

Memomi’s integration within Walmart will help the retail giant leverage immersive and virtual reality technology for several other applications to enhance the shopping experience for its customers. It could benefit the company’s initiatives in both in-store and online domains.

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