The rising global immersive tech and social media company, Snap, has inked a partnership with the Atal Innovation Mission, NITI Aayog, to train over 12,000 Indian teachers using AR tech. The two entities aim to accelerate AR adoption across several sectors in the country jointly.
The company will also collaborate with the Atal Incubation Centers (AICs) to assist the Indian start-up ecosystem in exploring numerous AR opportunities through advertising boot camps, ad credits, and other initiatives.
“Augmented reality is the future, given its varied applications in a rapidly digitizing India. We’re excited to utilize Snap Inc.’s expertise in augmented reality to create a cadre of GenZ students that are skilled in this futuristic technology,” said Chintan Vaishnav, Director of Atal Innovation Mission.
The total size of India’s AR/VR industry in 2020 stood at $1.83 billion. It is further expected to grow at a CAGR of 38.29% by 2027, offering tremendous opportunities for brands and companies to capitalize on the rising consumer trends in the domain.
Snap has already established an enormous base of Snap Lens Network of creators in India that has grown by over 200 percent since September 2020.
“We are excited to help the Atal Tinkering Labs in its mission to create a culture of innovation and entrepreneurship in India and help India become an Augmented Reality hub,” stated Uthara Ganesh, Public Policy Head, India at Snap.
The company is also looking to bridge the gender gap within the technology landscape through a ‘Lensathon,’ an AR-making hackathon. It will specifically target and nurture girls and young women over 13 interested in AR technology.
Snap will conduct workshops across the country to introduce AR and the necessary digital skills to progress within the economy in the future for young women in India. Women Lens Creators will host the workshops, while members from the Snap Lens network will pitch in for advanced lessons for the attendees.
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