The luxury department store chain, Nordstrom, has introduced new 3D and augmented reality features on its mobile app to provide shoppers with a much more lifelike experience. The app will enable customers to view over 300 men’s, women’s, and kid’s footwear in 3D and AR up close in high resolution without having the product physically in front of them.
Customers can now zoom in and out of any angle and position the product in their own area to see how it would look with their current wardrobe, thanks to the new AR feature.
Customers can launch the Nordstrom app, choose a shoe style, and select “View in 360°” to experience the new features. They will be able to see the product in all its three-dimensional detail with this view. Customers must press the “AR” button at the top of the screen to view the shoe in augmented reality.
“Our hope is that with this new feature, customers will have greater confidence in their online purchases as they are better able to evaluate a product, which reduces the hassle of needing to return an item that’s not right for them,” Nordstrom said in a corporate blog post.
All iOS customers using the Nordstrom app now have access to this feature. The company promises to solicit customer feedback on potential mobile and digital solutions.
In NewStore’s 2022 Omnichannel Leadership Report, Nordstrom most recently held the top spot. Fabletics, Bergdorf Goodman, Louis Vuitton, and DSW occupied the top five positions. According to NewStore, the five shops are pioneers in omnichannel. The annual research project examines 250 luxury, premium, and lifestyle firms’ omnichannel proficiency.
NewStore used mystery shoppers to evaluate each brand’s online presence, mobile app, call center, and in-person experience. The four research categories – digital engagement, omnichannel convenience, customer experience, and associate enablement – were then used to rank and score each retailer overall.
“This year’s omnichannel leaders have shown they understand that the customer experience is not only the biggest competitive advantage but also today’s most important barometer of success,” said Stephan Schambach, founder and CEO, NewStore.
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