Kellogg’s has associated with AR technology company Blippar to provide a web-based augmented reality campaign for the Coco Pops brand in the Middle East. The Coco Pops campaign was launched on around 500,000 cereal boxes in the GCC countries to motivate and educate children as they plan to go back to school.
The WebAR can be accessed by scanning these cereal boxes with a smartphone. The WebAR activation produces a frictionless user experience that is leading to conversion rates, which are 4X times more than an app-based solution.
In this campaign, kids are transported into an immersive virtual jungle. In the virtual jungle, kids journey with Coco the Monkey within a chocolate vortex. They also discover educational facts and the history of chocolate during their trip. WebAR is the most advanced development in AR and provides a user-friendly and frictionless way for smartphone users to access immersive AR experiences.
“We are delighted to have partnered with Blippar to create the first WebAR campaign for any brand in the GCC region. In the new age of digital learning which has been amplified by the global pandemic, our aim was to transform the breakfast moment for thousands of children and provide a fun, engaging and educational experience. We believe augmented reality has the potential to transform the way we interact with our audiences and the power of WebAR has opened a whole new world of possibilities.” – Line Legasal, Brand Manager for Kellogg Company, Middle East.
“Blippar continues to push the boundaries of AR and offer the tools to empower brands, companies and educators in the Gulf region and globally to seamlessly create the most compelling AR experiences. Taking AR beyond apps creates an easy distribution channel and solves ones of the biggest barriers to AR adoption previously, which was the need to download a separate app to engage in the experience. Kellogg’s is a long-standing Blippar client and I am delighted to be able to partner once again to launch the first WebAR experience in the GCC region and specifically this fun, educational, highly experiential and immersive AR experience.” – Faisal Galaria, CEO of Blippar.
Last month, Blippar also created the world’s first live smartphone launch completely in augmented reality for OnePlus Nord.