Imagine AR Inc., has updated the brand’s personality and the experiences it offers to users by unveiling a new logo that represents its immersive augmented reality offerings. The AR company that enables sports teams, businesses, and enterprises to instantly curate their own AR mobile campaigns has had a complete brand refresh.
Sylvie Ozipko, the Logo Design team lead, said, “The logo is impactful and now being treated in all capital letters; it offers the brand a strong presence while still keeping it approachable and fun. Using an A with the horizontal line removed also reinforces the triangle shape in our AR icon and continues our theme of imagination as when read, our brains fill in the missing shapes. The prism and lighting effects create depth and interest to the logo and reflect the endless possibilities of our immersive content.”
“The treatment of the AR acronym has two significant parts; first, the blue main triangle is the representation of physical space where our experiences are generated; secondly, the angled cut out is the perspective of the letter A, and the representation of the interactive piece of an AR experience”, she further added.
Alen Paul Silverrstieen, CEO of ImagineAR, stated, “We are excited to reveal our new branded logo which clearly represents ImagineAR today as we expand globally delivering immersive and experiential AR mobile engagements. Our new re-branded website will be launched within 60 days.”
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