Augmented reality is the technology that overlays computer-generated images over the user’s real-world view. It allows customers to be involved and engaged in the process. Due to the rapid advancement in technology, innovation in wearable AR devices, and a global surge in internet penetration, businesses have started extending their interests in augmented reality. As per statistics, the augmented reality market value will reach $26 billion by 2022.
Companies want customers to be able to use or purchase their products and services. For this, the users need to know what the product is and the benefits they will get from using the company’s product. They want to engage in meaningful conversations with their prospects, convert them into clients, and create a long-term association. Augmented reality helps the companies do just that.
AR provides a deeply immersive experience as it appeals to your visual, auditory, and touch senses to create a lasting impression. The adoption of various AR-based solutions in the market today speaks volumes of a company’s genuine interest in the prospect seeking their service.
In a Boeing Study, AR was used to train people on a 50-step procedure to assemble an aircraft wing involving 30 parts. Trainees that used AR completed the work in 35% less time than the trainees who used the conventional drawings and documentation available. AR was also helpful in guiding those trainees who had little to no experience in this field.
AR can be used in the hospitality and manufacturing industries for education and hands-on training with increased efficiency and accuracy.
Consumers are 40% more likely to buy a particular product if they can view the product in augmented reality. The immersive experience generates engagement, thereby increasing the probability of a successful purchase.
A classic example of this is the Lacoste mobile app that allows users to try on shoes virtually. Most of the AR applications we have today are available through mobile devices and allow for safety, convenience, and productivity. However, the shift to hands-free wearables like virtual reality headsets, fitness trackers, and smart glasses is evident.
Augmented reality has improved the quality of healthcare procedures and made it possible to show the exact location of arteries or veins to medical staff, reconstruct tumors in 3D for surgeons, and construct 3D visuals of organs from different angles. From brain operations to reconnecting blood vessels, augmented reality has pushed the boundaries in medical science. 3D models have radically changed the way medical education is conducted and the way students learn complex concepts.
Imagination is the Limit
Augmented Reality can cut down the cost, time, and energy involved in business trips each year. With AR meetings, managers and freelancers can conduct actual meetings without leaving their office or apartment. Viewing remote projects for architecture and design has also become possible now. No matter the nature of the business, AR solutions can be applied effectively to almost every sector in the industry. The trick to Augmented Reality is to imagine the needs of the customer and finding a creative way to address it.
The Road Ahead
Augmented Reality is a developing technology that has immense potential to surprise your customers and deliver the WOW experience. Businesses must find relevant AR solutions that can change the way their products and services are delivered to their customers.
AR allows businesses to exceed their customers’ expectations by addressing their needs in a thoughtful and unexpected way because people will forget what you said. They will forget what you did. But they will never forget how you made them feel.
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