With the help of Verizon Media’s branded content division RYOT Studio, Doritos has come up with an augmented reality competition for its next campaign.
Called the ‘Doritos Quest’, the new AR game will give the players an opportunity to bag a PlayStation5 through an instant prize pool.
It requires them to move around their locality and collect all four Playstation Shapes that will put them in the draw for the ultimate prize. The game has been developed by the RYOT Studio’s innovation arm using virtual objects (Vatoms), AR, and blockchain technology and currently has a mobile-only version.
Head of Brand and RYOT Studio ANZ, Zoe Cocker, said, “RYOT Studio is all about delivering new, innovative ways of storytelling to build brand love. ‘Doritos Quest’ follows the trail of the strong demand we’re seeing for our next generation of AR formats as more brands look for exciting ways to tell their stories and connect with new audiences.”
“This campaign not only allows users to interact with a brand in their own physical world but also drives tangible sales results here in Australia. It’s a great example of how RYOT Studio creates new ways of engaging with consumers and innovative experiences that connect with them on the path to purchase,” she added.
Currently, it is being promoted in Australia through a native ad campaign developed by RYOT Studio. The campaign is also featured across Verizon Media’s suite of editorial brands including Yahoo News, Yahoo Finance, Yahoo Sport, and Yahoo Entertainment along with Doritos’ social channels.
“We can’t wait to bring the Doritos Quest to life and give Aussies the chance to win some fantastic gaming prizes,” said Sam O’Donnell, Brand Manager, Doritos at PepsiCo.
“We know Doritos fans are always looking for bold new ways to enjoy themselves and we wanted to encapsulate that in a tangible gaming experience. RYOT Studio has been imperative in enabling us to bring this vision to life and we look forward to seeing Aussies engage with Doritos like never before,” he added.
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