The North Face had recently announced that it has partnered with Gucci for Gucci’s new apparel collection. And now, they are partnering with Pokémon Go. Users and players can now track the latest Gucci fashion on their avatar in the game.

“This [is] a collaboration that celebrates the spirit of exploration.” – Gucci on its partnership with The North Face. Gucci wants to encourage users to explore an AR monster hunt with avatars in Gucci’s latest fashion through the collaboration.

According to The North Face, the collection takes motivation from ’70s designs, which is visible in the free-spirited and sunshine-soaked teaser video.

Important pieces in the collection include a puffy, tees, a boldly logoed tent, a puffy knee-length skirt, a jumpsuit, backpacks, gender-neutral Doc Martens-style boots, among others.

And now, while players search for Charmeleon or Magicarp or Snorlax, the Pokémon persona can wear the latest Gucci fashion.

It will be available after January 22, 2021.

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