NexTech AR, a provider of AR and VR experience services for eCommerce, conferences, education, and virtual events, announced that it has partnered with Coex, one of Seoul’s largest exhibitions and convention center.

With this partnership, NexTech and Coex will convert Korea’s MICE industry to develop hybrid virtual events that bridge the physical with the virtual, to provide a safe and convenient option for viewers who cannot host in-person events. The Coex events will be entertained through the virtual conference platform of NexTech, which combines technologies ranging from augmented reality to enterprise-scale streaming services.

“Together, NexTech and Coex will create events that are international, innovative, and inclusive. Coex is a staple within Korea’s MICE industry, and NexTech is the perfect partner to help this industry giant with its commitment to continually evolve its offerings and incorporate digital innovations.” – Yau Boon Lim, MD and President, APAC at NexTech.