upGrad Launches Graduation Day AR Filters through a Partnership with AliveNow
Graduation Day AR Filters

upGrad Launches Graduation Day AR Filters through a Partnership with AliveNow

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Each student looks forward to the moment of walking across the stage, being awarded a hard-earned degree, graduation caps flying up in the air, and lots more on their graduation day. But, unfortunately, universities across the globe have been forced to host these ceremonies digitally due to the imminent lockdowns imposed in light of the pandemic.

To add a bit of excitement back to this remarkable day for the students, South Asia’s largest online higher education company upGrad, has joined forces with AliveNow, an official Instagram Spark AR Partner, to liven up the moment using augmented reality filters on Instagram and Facebook.

The company is collaborating with top universities like IIIT Bangalore, Duke CE (US), MICA, and NMIMS Global to bring four AR Filters to its students to click graduation-day selfies right from their homes. The students can put on a Graduation Cap and click a picture with their respective university’s iconic background through the filters.

Phalgun Kompalli, Co-founder of upGrad, commented about the initiative, “Graduating is one of the most-awaited moments in a student’s life. In a pre-COVID world, students would commemorate this occasion by joyfully throwing their graduation caps in the air. However, the pandemic has disrupted life as we know it and a physical gathering & graduation ceremony have given way to digital celebrations.”

“To give learners the complete experience and add some sparkle to their proud graduation moments, albeit virtually, upGrad has taken not just the convocation ceremonies online but also incorporated this Augmented Reality Filter on Instagram and Facebook,” he added.

Rushali Rastogi, Account Manager at AliveNow, said, “Having missed virtual graduation by a year, my juniors have had my complete empathy. These AR Filters have helped graduating students reminisce about their time spent at university and brought them closer to their favorite college hang-out spots – where they created their fondest memories.”

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