The Singapore-based Revez Corporation has launched the country’s first codeless web-based augmented reality (WebAR) asset content management system (CMS), PLONK.
The new CMS enables users to develop WebAR assets without prior coding knowledge. They can easily create, publish, track, and analyze their 3D AR-powered digital campaigns through a straightforward method.
“As the first Singapore company to develop and launch such a CMS, we are excited to make WebAR technology more accessible to content creators. PLONK allows for hyper-efficiency where one can literally create and use a WebAR animation in 15 seconds. This heralds a new generation for advertising and digital creativity in campaigns,” said Victor Neo, Deputy Board Chairman and group CEO of Revez.
“We want to make this platform technology accessible to more people, and we are definitely on track with our roadmap to design the future of innovation,” he added.
PLONK has allowed Revez to offer a simple way to facilitate AR experiences for retail, MICE, tourism, out-of-home media, education, 5G virtual trails, and more applications.
“In this current digital era, innovation is ever-changing to suit demands, we will continue to work closely with institutions and partners to reinforce PLONK® features and 5G-enabled offerings as part of our digital roadmap,” said Wayne Lee, Group CCTO of Revez.
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