In recent years, AR Virtual Try-on (VTO) has become a buzz in different industries, which the includes beauty, fashion, watch, and jewelry industries.
A recent tweet goes further to say; “As consumers begin to prioritize personalized experiences when shopping, virtual try-on technology has become essential to engage customers and drive product awareness”
Perfect Corp., a leading provider of AI and AR tech solutions in beauty and fashion, has taken a huge step to release its new 3D VTO file format Whitepaper.
Perfect Corp. Whitepaper simplifies the integration of third-party 3D objects into the AR VTO platform, which allows 3D creators to enable real-time virtual try-on abilities with ease.
The wide popularity virtual try-on technology is gaining is due to the significant role it plays in engaging customers and providing product awareness.
As such, the development of the VTO file standard format is a major milestone that guarantees easy accessibility of AI and AR technologies across different industries.
More importantly, it allows brands to incorporate upgraded virtual try-on capabilities into existing 3D product assets, which empowers them to enhance customer experience. As previously established, it also gives 3D model creators the liberty to explore new virtual try-on use cases.
However, Perfect Corp. intends to centralize access to this innovation, by providing cost-effective and easy-to-use solutions for the jewelry, eyewear, and watch industries. This will not only enhance the customer’s experience journey with a brand, but it will also contribute significantly to solving customers’ pain points.
The CEO and Founder of Perfect Corp. Alice Chang explains the revolutionary invention by saying;
“As consumers begin to prioritize personalized experiences when shopping, virtual try-on technology has become essential to engage customers and drive product awareness,” said Perfect Corp. CEO and Founder Alice Chang, “At Perfect Corp., our mission is to democratize access to advanced AI+ AR solutions that will solve consumer pain points and enhance the retail journey. Our new .vto open file standard 3D VTO format will be a transformative tool for brands and 3D modelers across industries, greatly simplifying the VTO implementation process by standardizing the format compatibility workflows.”
Now, thanks to Perfect Corp. vto open file standard for 3D VTO, the future of personalized shopping experiences has been unlocked in the beauty, fashion, jewelry, and retail industries.
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