Percept digitICE, the Digital and Virtual division of Percept ICE imagined and produced a successful interactive Live Virtual Event for ZEE Entertainment’s 38th Annual General Meeting. The Virtual Meet had more than 65,000 viewers online.  

The event was a pioneering Live Virtual event that saw many notable Directors join in from various locations.

The Virtual Event was imagined, planned, and developed by Percept digitICE. The company also designed the micro-site based on the brand guidelines. High tech virtual setting ensured a continuous transition and bridge among the 3online platforms – Shareholders, Board of Directors, and Viewers.

“The ZEE Live Virtual AGM sets an industry milestone and highlights the growing importance of the Virtual space for Brands and Companies in the decade ahead. With the world still battling the pandemic and Social Distancing becoming the norm of the day, our leap into the Digital frontier has certainly given us a first-mover advantage in the Digital, Virtual and Hybrid space to enable our clients to host Events, Conferences, Launches, Meets, Employee Engagements, R&R experiences and more in the virtual domain, thereby ensuring nil disruption to their business. I am grateful for the faith invested by the ZEE Management in our digital capabilities, and we look forward to creating many more progressive, innovative, bespoke events in the virtual and hybrid domain for all our clients.” – Vidya Alva, EVP & Business Head, Percept ICE.

The Virtual Event being successful is another feather in the cap for Percept digitICE. The company strategically transitioned to build a brand new vertical devoted to providing 360-degree virtual and digital solutions. Service offerings under Percept ICE digitl ICE include Virtual Platforms,  Virtual Engagement Creative Integration, Digital Interactivity, Hybrid Events, Mixed Reality (MR) designed for AR, VR, and digital platforms.