Novotel partners with Disney and Pixar to offer guests one-of-a-kind AR animations

Novotel partners with Disney and Pixar to offer guests one-of-a-kind AR animations

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Novotel has recently partnered with Disney and Pixar’s “SOUL” to offer its guests, followers, and fans various new and appealing in-hotel experiences and one-of-a-kind AR animations.

This is a multi-film partnership, which began with Disney and Pixar’s ONWARD. It moves into its second phase with the worldwide release of the film SOUL, which will be premiered on Disney+ on December 25, 2020. SOUL will also be in in movie theatres in countries where Disney+ is unavailable.

Throughout the end of 2020 and in 2021, hotel guests will be entertained to access AR games at Novotel hotels across Europe, Australasia, Latin America, Africa, and the Middle East. In 2021 another movie, LUCA Pixar’s next original film, will be rolled out. PUCA will take the audience on an imaginative and immersive adventure on the Italian Riviera.

As part of this partnership, all Novotel locations will be enabled with AR games and animation inspired by SOUL’s universe. These will be accessible to guests through their phones. QR codes available throughout the hotels will encourage families to play, spend time together, and view immersive experiences. Followers and fans can access these games through Novotel’s social media properties.

“Visiting families are a large part of our business, so working with Disney and Pixar movies makes perfect sense, as it allows us to further enhance the stay experience while creating emotional and meaningful connections with our guests. We want to ensure that any visit to Novotel represents time well spent and these new experiences will help contribute to that, giving families more opportunities to bond, relax and enjoy spirited moments together.” – Nad├Ęge Keryhuel, VP, Novotel Brand Experience.


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