LiveXLive, a platform for live-stream and on-demand podcasts, video, and audio content in comedy, music, and pop culture, is associating with Strax Networks to create its AR StraxAR SaaS platform to LiveXLive. Both the companies will cooperate to bring Strax Networks’ AR tech across the LiveXLive platform and its OTT network.

LiveXLive’s Pay-Per-View events, vodcasts, and livestreams will offer content directly from the artist. The StraxAR AR tech will have constant engagement with fans and provide new content globally.

“We’re excited to partner with Strax Networks to provide augmented reality experiences to fans worldwide. Having access to this innovative technology will enable us to dramatically expand the creative platform for artists and to provide never available before fan experiences.” – Robert Ellin, CEO, and Chairman of LiveXLive.

“We are thrilled to work with LiveXLive to open new channels in media with this collaboration. Our ability to create direct engagement channels for artists with exclusive content via the StraxAR augmented reality platform creates unprecedented entertainment opportunities for fans in settings not previously possible.” – David Levy, a Director of Strax Networks Inc.

LiveXLive has become a popular platform for live-streaming events that connect music with the pop culture of podcasting, fashion, sports, arts, comedy, and culinary. The company has streamed several A-list artists and celebrities.