La Liga has included a set of new on-screen AR improvements to improve the live broadcast of its Spanish soccer matches.
Using artificial intelligence software, La Liga broadcast partners are utilizing in-game graphics, like predictive analytics and tracking data.
The augmented reality graphics covers information in various areas of play, like the number of fouls, team possession, tactics, corners, penalties, and attacking areas.
According to Roger Brosel who heads content and programming of La Liga said that adding AR has resulted in an increase in engagement across video content.
“Since the beginning of the season, we have been there are more clips with these graphics, and sometimes we contribute data that we couldn’t actually watch during the broadcast. Sometimes it’s [thought] that they compete, but we use social media to back up the live production. For example, last week there was a clip of Thibaut Courtois, who is probably the best player in the Real Madrid team because of the amount of goals that he has stopped.” Roger Brosel.
These upgrades are part of La Liga digital transformation, and drones are expected to be used for some of the elite matches.